What does 'personalization' in OutSystems refer to?

Personalization in OutSystems refers to the ability to customize mobile applications based on user preferences or behavior. This concept involves tailoring the user experience by dynamically adjusting the content, interface, or functionality of an application according to individual user characteristics and past interactions. For instance, an application might present different features or content based on the user's previous activity, preferences, or demographic information, enhancing user engagement and satisfaction.

This approach fosters a unique and relevant experience for each user, which is critical in achieving greater user retention and interaction. In contrast, other options do not encompass the idea of personalization; creating static applications lacks the dynamic customization aspect, increasing loading times does not directly pertain to user experience customization, and limiting features based on user profiles doesn't necessarily enhance personalization but rather restricts it.